Growth requires more than a vision.

It demands direction.

Because what got you here won’t get you there.

But that’s where we come in.

WHAT WE DO

For hyper-growth lifestyle brands navigating pivotal periods of high-stakes evolution and transformation, we are your Marketing GPS.

We step in when the path forward isn’t obvious, but the pressure to move is real.

With your aspirations as the destination, we chart the course for your next chapter, guiding you at every pivot and turn to get you where you need to go.

Common Challenges We Help You Navigate

Marketing works in fragmented parts, not as a whole
Stuck on tactics, missing a clear strategy
Scaling too fast without proper infrastructure
Operational bottlenecks showing teams down
Sudden leadership changes creating misalignment
Junior teams lacking experienced leadership
Losing relevance or impact with customers
Declining results despite product-market fit
Unable to keep pace with shifting market demands
Battling intensifying competition
Declining market share or revenue
Launching without clear go-to-market plans

WHO WE ARE

Epoch Roots represents a culmination of knowledge and experience from nearly two decades as an integrated marketing executive, brand strategist, and activation expert across an array of disciplines, industries, and landscapes.

Throughout her career, Tara has built, scaled, and revitalized over 40 brands, leading award-winning campaigns, category-defining product launches, and multi-channel activations for global household names, category disruptors, and emerging players in nascent sectors.

Tara’s industry-agnostic background isn’t just a testament to versatility and agility—it’s a strategic advantage. Tara blends cross-sector insights with proven practices, delivering a sharp perspective and provocative approach to building, revitalizing, and catapulting brands to new levels.

By connecting dots and bridging gaps others overlook, Tara surfaces untapped opportunities and translates big ideas into action and results so leaders can accelerate innovation, catalyze transformation, and realize their brand’s full potential.

WHO WE WORK WITH

With a deep background in regulated CPG industries—including adult beverage and cannabis—Tara specializes in helping mid-stage consumer brands across lifestyle categories through critical inflection points in their growth journey.

As brands evolve from ‘scrappy startup’ to ‘mature market leader’, they face unfamiliar terrain and new challenges ahead. Leaders need a clear roadmap and an experienced guide to get them where they want to go.

Tara partners with companies at these pivotal moments, translating their visions into clear, differentiated, and scalable marketing strategies and activation plans that ensure ideas take root and execution moves the needle.

HOW WE WORK

Marketing Assessment

A short-term, high-impact engagement designed to assess where your marketing stands—and what’s holding it back.
An ideal first step before a major decision or shift in focus, this strategic diagnostic will identify gaps, inefficiencies, and untapped opportunities for improvement and growth so you have a clear-eyed view of what’s working, what’s not, and where to focus next.
- Interviews with department heads and marketing team members
- Review of external resources (e.g., agencies, designers)
- Evaluation of brand touchpoints, messaging, and marketing efforts across all channels
- Competitive benchmarking and audience research to assess positioning and performance in context
- Audit of current marketing programs, campaigns, and spend/ROI
- Assessment of internal capabilities, workflows, and budget allocation
- Comprehensive report outlining key findings and strategic recommendations
A clear, insights-informed action plan outlining both low-lift improvements and longer-term initiatives to guide your decision-making and help you improve the efficiency and efficacy of your marketing efforts moving forward.
Marketing Assessments start at $5,000

Brand Positioning Sprint

For brands who need help clarifying their role in the market, establishing relevance with target audiences, and articulating why they’re uniquely equipped to solve real customer problems, better than anyone else, we help you do just that.
- Development of a “Brand Positioning Brief” that helps you establish your strategic foundation
- Product and services assessment to understand your offering from the inside out
- Competitive landscape analysis to surface opportunities for meaningful differentiation
- Custom “Brand Audit Scorecard” to evaluate how the brand currently shows up across channels
- Structured positioning exercises and stakeholder alignment sessions
- Final recommendations with clearly defined direction and supporting tools
- Positioning Statement: A clear, concise articulation of why your brand exists, what you offer, whom you serve, and how you challenge the competition.
- Key Differentiators: A focused list of attributes that set you apart—uniquely valuable, defensible, and audience-aligned.
- Value Proposition: A compelling case for why customers should choose you over anyone else—the single most important benefit your brand delivers.
Brand Positioning starts at $5,000

Marketing Advisory

For companies that need senior-level marketing expertise without day-to-day involvement, we offer strategic guidance as a trusted advisor and thought partner.
- Weekly 1:1 advisory calls to support leadership and marketing teams
- High-level input on brand strategy, positioning, and go-to-market planning
- Guidance on key marketing decisions, challenges, and new opportunities
- Expert perspective on team structure, priorities, and resource allocation
Consistent, experienced counsel to help you stay focused, move faster, and make smarter marketing decisions—week after week.
Advisory services start at $2,500 per month

Fractional CMO

For companies needing a hands-on partner without the cost or delay of a full-time hire, Tara steps in as an embedded marketing leader, developing strategies, guiding execution, and aligning teams and resources to support your growth goals.
- Hybrid strategist-operator, shaping the vision and bringing it to life.
- Flexible retainer that responds to business needs
- Works in blended teams across internal departments (finance, operations, sales, etc), freelancers, and agencies.
- Provides ongoing mentorship and coaching to the marketing team
- Marketing audit and assessment report
- Strategic brand planning
- Brand activation and go-to-market playbooks
- Marketing goal setting and KPI tracking
- Budget planning and resource allocation
- Systems, tools, and workflow auditing
- Agency/vendor oversight
- Team coaching and mentorship
- Custom frameworks (e.g., product launch process, brand positioning doc, messaging maps, performance scorecards, etc.)
A fully aligned, high-performing marketing engine that delivers clarity, consistency, and conversion across the entire funnel.
Fractional CMO retainers start at $10,000 per month.

Schedule a Call

OUR APPROACH

Epoch Roots works alongside clients to assess, build, and implement the systems, processes, tools, and resources needed to drive meaningful progress toward your destination.

This isn’t surface-level brand work. It is meticulous operational alignment across teams and functions.

We take a collaborative, commercially oriented approach centered on streamlined operations and integrated execution.

By engaging teams across business functions and weaving their workstreams into the planning process, we ensure marketing efforts are aligned with broader organizational initiatives.

This keeps marketing agile and responsive, adapting to evolving needs and emerging opportunities—so it works in concert, not in a silo, to drive the business forward.

Tara is able to translate ideas
into action plans at a blistering pace.

She fills the gap between strategists and creatives seamlessly by starting at 10,000 feet, then diving into the details, either working within existing guardrails
or helping create them.

Nate Yagoda, VP of Strategy
PLUS Products