Growth requires more than a vision.
It demands direction.
Because what got you here won’t get you there.
But that’s where we come in.
WHAT WE DO
For hyper-growth lifestyle brands navigating pivotal periods of high-stakes growth and transformation, we are your Marketing GPS.
Whether expanding into new markets, revamping your product line, or repositioning to meet shifting demands, we step in when the path forward isn’t obvious—but the pressure to move is real.
With your aspirations as the destination, we chart the course for your next chapter, guiding you at every turn to get you where you need to go.
WHO WE ARE
Epoch Roots represents a culmination of knowledge and experience from nearly two decades as a integrated marketing executive, brand strategist, and activation expert across an array of disciplines, industries, and landscapes.
Throughout her career, Tara has built, scaled, and revitalized over 40 brands, leading award-winning campaigns, category-defining product launches, and multi-channel activations for global household names, category disruptors, and emerging players in nascent sectors.
Tara’s industry-agnostic background isn’t just a testament to versatility and agility—it’s a strategic advantage. Tara blends cross-sector insights with proven practices, delivering a sharp perspective and provocative approach to building, revitalizing, and catapulting brands to new levels.
By connecting dots and bridging gaps others overlook, Tara surfaces untapped opportunities and translates big ideas into action and results so leaders can accelerate innovation, catalyze transformation, and realize their brand’s full potential.
HOW WE WORK
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A short-term, high-impact engagement designed to assess where your marketing stands—and what’s holding it back.
An ideal first step before a major decision or shift in focus, this strategic diagnostic will identify gaps, inefficiencies, and untapped opportunities for improvement and growth so you have a clear-eyed view of what’s working, what’s not, and where to focus next.
What’s included:
Interviews with department heads and marketing team members
Review of external resources (e.g., agencies, designers)
Evaluation of brand touchpoints, messaging, and marketing efforts across all channels
Competitive benchmarking and audience research to assess positioning and performance in context
Audit of current marketing programs, campaigns, and spend/ROI
Assessment of internal capabilities, workflows, and budget allocation
Comprehensive report outlining key findings and strategic recommendations
The outcome: A clear, insights-informed action plan outlining both low-lift improvements and longer-term initiatives to guide your decision-making and help you improve the efficiency and efficacy of your marketing efforts moving forward.
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For brands who need help clarifying their role in the market, establishing relevance with target audiences, and articulating why they’re uniquely equipped to solve real customer problems, better than anyone else, we help you do just that.
What’s included:Development of a “Brand Positioning Brief” that helps you establish your strategic foundation
Product and services assessment to understand your offering from the inside out
Competitive landscape analysis to surface opportunities for meaningful differentiation
Custom “Brand Audit Scorecard” to evaluate how the brand currently shows up across channels
Structured positioning exercises and stakeholder alignment sessions
Final recommendations with clearly defined direction and supporting tools
The outcome:
Positioning Statement: A clear, concise articulation of why your brand exists, what you offer, whom you serve, and how you challenge the competition.
Key Differentiators: A focused list of attributes that set you apart—uniquely valuable, defensible, and audience-aligned.
Value Proposition: A compelling case for why customers should choose you over anyone else—the single most important benefit your brand delivers.
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For companies that need senior-level marketing expertise without day-to-day involvement, we offer strategic guidance as a trusted advisor and thought partner.
What’s included:
Weekly 1:1 advisory calls to support leadership and marketing teams
High-level input on brand strategy, positioning, and go-to-market planning
Guidance on key marketing decisions, challenges, and new opportunities
Expert perspective on team structure, priorities, and resource allocation
The outcome: Consistent, experienced counsel to help you stay focused, move faster, and make smarter marketing decisions—week after week.
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For companies needing a more hands-on partner, Tara steps in as an embedded marketing leader, developing strategy, building strategy, guiding execution, and aligning cross-functional teams to support your growth goals.
What’s included:
Development of a strategic brand plan and activation roadmap
Clear marketing goals and KPIs tied to business growth targets
Budget planning and resource allocation
Implementation of the systems, tools, and workflows needed for effective execution
Oversight of plan execution, with real-time optimization based on performance
Cross-functional collaboration with departments (finance, ops, sales, etc.)
Ongoing mentorship and coaching to ensure the team is equipped for long-term success
The outcome: A fully aligned, high-impact marketing function designed to move the brand—and the business—forward.
Every service offered is designed to deliver quick wins and tangible value within weeks. More importantly, they lay the groundwork for sustained success.
Start with the engagement that fits your immediate needs, and we’ll help you scale from there.
OUR APPROACH
Epoch Roots works alongside clients to assess, build, and implement the systems, processes, tools, and resources needed to drive meaningful progress toward your destination.
This isn’t surface-level brand work.
It’s meticulous operational alignment across teams and functions.
We take a collaborative, commercially oriented approach centered on streamlined operations and integrated execution.
By engaging teams across business functions and weaving their workstreams into the planning process, we ensure marketing efforts are aligned with broader business initiatives.
This approach keeps marketing agile and responsive, adapting to evolving needs and emerging opportunities—so it works in concert, not in a silo, to drive the business forward.
Tara is able to translate ideas into action plans at a blistering pace.
She fills the gap between strategists
and creatives seamlessly by starting at 10,000 feet, then diving into the details, either working within existing guardrails
or helping create them.
Nate Yagoda, Vice President
PLUS Products
Tara has amazing insights, perspective, and experience to drive amazing value for clients.
Her attention to detail, speed of work, follow-through, and leadership / team-building skills are one in a million.
She gets stuff done and done right!
Jodi Huntley
Senior Director, GM R*Works (GM)
You can entrust her to live and breathe
your brand like it were her own.
Whether it's a high-level brand
strategy, or executing tactical
promotional plans, Tara can distill
complex challenges down to
understandable and achievable tasks.
Her level of strategic and tactical
output is unparalleled.
Ken Lin
Chief Executive Officer, Boop Bakery
