WHAT WE DO

From first-time founders and new startups to well-established organizations in need of a fresh perspective, Epoch Roots can step in at any stage.

We partner with companies facing critical inflection points, guiding the evolution of their brand as they navigate new terrains:

  • Launching a New Product or Service

  • Product Changes (Packaging, Pricing, Features, etc.)

  • Evolving Go-to-Market Strategy (e.g. B2B to B2C model)

  • Updating Customer Targets

  • Entering New Markets

  • Shifting Consumer Demands and Competitive Landscape

  • Declining Market Share or Revenue

  • Undergoing a Merger or Acquisition

UNIFY EFFORTS, ACCELERATE RESULTS.

When marketing is connected to every facet of your business, you get to your desired destination faster.

APPROACH

Our collaborative and commercially oriented approach centers on integrated planning and streamlined execution, ensuring the work drives both brand and business objectives.

By engaging teams across disciplines, we gather valuable insights, stakeholder buy-in, and organizational alignment throughout the process.

Her collaborative approach helped us define the key features and differentiators of our company and take very technical and complex information and explain it in an understandable process.

I highly recommend Tara to anyone who needs a trusted guide to define their brand.

Kellyn Blossom, Head of Policy, Electra

BRAND DEVELOPMENT SPRINT

It’s time to prioritize your messaging. Now what?

Savvy marketers and business leaders know the value of clear, compelling messaging. Whether it's capturing market share or converting a prospect, the right message is critical. This collaborative process develops the marketing fundamentals required to deliver a clear, consistent, cohesive brand experience across channels.

TYPICAL PROCESS

SITUATION ASSESSMENT AND RECOMMENDATIONS

BRAND POSITIONING

MESSAGING

BRAND IDENTITY

ACTIVATION PLAYBOOK

You’ve got your ideas, now you’re ready to execute

For teams who have a general marketing strategy but need a tactical activation plan to transform ideas into execution, we’ll develop a comprehensive roadmap.

This plan ensures your teams can execute effectively, efficiently, on time, and within budget across marketing channels.

CORE COMPONENTS

MARKETING OKRs

CAMPAIGN OR LAUNCH CONCEPT

CUSTOMER JOURNEY MAPPING

CHANNEL STRATEGIES

ACTIVATION DETAILS (PROGRAMS + TACTICS + MATERIALS)

CROSS-FUNCTIONAL CALENDAR

RESOURCE PLAN

DESIGNER/CONTENT BRIEF

BUDGET FRAMEWORK

CUSTOM WORKSHOPS

You’ve identified a specific problem, but don’t know where to start.

For teams who need to formulate ideas, make decisions, and get on the same page, Tara designs and facilitates customized workshops tailored to the nuances of your organization and your business objectives.

From campaign ideation and branding brainstorms to process-mapping sessions, we can tackle a myriad of topics.

POPULAR WORKSHOPS

BRAND FOUNDATIONS
Establish your brand vision and mission, uncover your competitive advantage, and define the value you provide to your customers.

CREATIVE STRATEGY
Brainstorm a ”big idea”, ideate campaign concepts, and develop your creative brief collaboratively

CUSTOMER JOURNEY MAPPING
Plot the customer experience across touchpoints, identify pain points, and develop targeted strategies for each stage of the journey.

PROCESS AND RESOURCE PLANNING
Create and document marketing and comms processes, define required resources, and plan for process integration across other functions.

Tara transformed our brand positioning and language for a complex array of market segments with remarkable speed and efficiency.

Thanks to her expertise, we seamlessly integrated this refined branding across our sales and marketing assets, including our website, sales deck, one-pagers, and other customer-facing materials.

The value she delivered was exceptional, achieving outstanding results in a fraction of the time it would have taken with other consultants.

Kevin Mayes, General Manager, SIMUR

WE GET IT.

With years of 'big brand' experience under our belt, we leverage proven processes and classic frameworks to establish the fundamentals so you can sustainably scale your brand and deliver measurable results.

We also appreciate the need for speed, agility, radical creativity, and flexibility in the startup space, crafting smart and scrappy solutions within the realities of budgets, timelines, and resources.